The LEGO Group has announced that they have acquired LEGO and LEGOLAND Discovery Centers from Merlin Entertainments for £200 million. The deal includes 29 Centers in 9 countries and Merlin will continue to operate the 11 LEGOLAND Resorts around the world. We’ve already seen that you can earn LEGO Insiders points at select Discovery Centers and I’m guessing that they’ll roll it out to all of them now. The deal will close by the end of the year. The LEGO Group to acquire LEGO® Discovery Centres and LEGOLAND® Discovery Centres from Merlin Entertainments • 29 Centres in 9 countries welcome 5 million visitors each year.• Centres provide fans with unique brand and retail experiences that celebrate the fun and creativity of LEGO play.• Merlin to continue operating LEGOLAND Resorts under licence from the LEGO Group. BILLUND, DENMARK, 24 September 2025: The LEGO Group today announced it has agreed to acquire LEGO®...












