The LEGO Group has been named the most reputable company in the world for a third year in a row by RepTrak. It is also the fifth time in the last six years that LEGO has been at the top spot. Billund, Denmark, 3rd April 2025: Today, the LEGO Group has once again been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “Being named the world’s most reputable company for the third consecutive year is an incredible honour. This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!” It’s the third consecutive year and the fifth time in the last six years that the LEGO...

LEGO has started another Easter promotion with the LEGO Creator Easter Egg Chick Painting Fun (30690) polybag. From now until April 13, you can get it with purchases of $40 or more, while supplies last. It is stackable with the Smeagol & Deagol (40761) GWP set when you purchase the LEGO Icons LotR: The Shire (10354), which is surprisingly still available. As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases. The post LEGO Creator Easter Egg Chick Painting Fun (30690) Now Available on LEGO Shop appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran

Today was the release of the new LEGO Icons The Lord of the Rings: The Shire (10354) both online and at LEGO Brand Stores and it looks like there was an unannounced poster giveaway as well. Over on Reddit and other sources online, there’s a cool thick stock poster that you could’ve gotten with a purchase of the set. The poster features all three of the LEGO Icons sets that have released including Rivendell and Barad-Dur. I wonder if LEGO will be shipping it with the online purchases or was it just only for store giveaways. We’ll see once orders start to arrive in the mail in a few weeks. The post LEGO The Lord of the Rings Poster with The Shire (10354) Purchases appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran

If you want to get the LEGO Easter Bunny Surprise (40764), you have less than six hours left to get your orders in. It’s surprisingly still available on the LEGO Shop even after the new April 2025 releases as well as The Shire (10354) from last night. If you do get the Shire, you can double up on the Smeagol & Deagol (40761) GWP as well. There’s also double Insiders points on the following sets which also end tonight, minus the LotR sets. • Boutique Hotel (10297)• Jazz Club (10312)• Natural History Museum (10326)• Tudor Corner (10350)• LEGO Icons Blacktron Renegade (10355)• Rivendell (10316)• Barad-Dur (10333) As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases. The post Last Day for LEGO Easter Bunny Surprise (40764) GWP and Double Points on Select Sets appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran

LEGO’s Disney product line is a popular theme, and in recent years the theme has offered some remarkable models. With sets ranging from mosaics to elaborate castles, LEGO has definitely gone beyond building vignettes of scenes from Disney movies. It’s no wonder that AFOLs are drawn to the theme and have come up with some amazingly cute MOCs.  One such AFOL is my friend Tamami Takado from Japan (@lego_nano_1 on Instagram). I met Tamami at Japan BrickFest in 2023, and we’ve kept in touch since then. As a “Disnerd” myself, I was drawn to Tamami’s builds. I was happy that Tamami’s work was chosen to be displayed at the LEGO House Masterpiece Gallery from 2024 to 2025! Her two models, a Habitat stack based on Beauty and the Beast, and the Disney Christmas Parade represent Tamami’s work: cute, charming, and capturing our love for all things Disney+LEGO! Tamami at the LEGO...

The new LEGO Icons The Lord of the Rings: The Shire (10354) is now available for purchase on the LEGO Shop. The set has 2,017 pieces and retails for $269.99. The set features various scenes from the LotR trilogy and includes minifigures of Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey. From now until April 8, while supplies last, you can get the Smeagol & Deagol (40761) gift with purchase set when you purchase The Shire. To celebrate the launch of The Shire, LEGO is also offering double Insiders points on the previous LEGO Icons The Lord of the Rings sets which includes Rivendell (10316) and Barad-Dur (10333). This promo will run until April 8. As a Rakuten/Linkshare Affiliate, I earn from qualifying purchases. The post LEGO Icons The Lord of the Rings: The Shire (10354) Now Available appeared first on The...

LEGO is changing everything… and nothing at all. The LEGO Group has announced it is removing the raised LEGO logo from all elements with studs. But don’t fret—the historic and vital branding isn’t going away completely. Rather than a raised logo, elements will feature a recessed LEGO logo molded into the studs. Old raised logo on the left, new recessed logo on the right. In The Groove In their press release included below, LEGO says that the initiative is primarily based on sustainability efforts rather than cost-cutting factors. The LEGO® Group Launches In The Groove™ Sustainability Initiative BILLUND, Denmark — The LEGO® Group is proud to introduce In The Groove™, a new sustainability initiative designed to reduce plastic use without compromising the beloved LEGO® building experience. As part of its ongoing commitment to environmental responsibility, this effort will gradually replace the raised LEGO® logo on studs with a recessed version, resulting...

It has been revealed that LEGO is working with white hat leakers to identify vulnerabilities to prevent leaks of upcoming products. These white hat leakers are LEGO fans who previously leaked sets in the past but have had their accounts deleted by the LEGO Confidentiality team and are now helping to prevent future leaks. One of the more popular announcements was the LEGO Pokemon theme and we were told that that white hat leakers worked tireless to prevent anyone from posting it early on Reddit, Discord, X, etc. It worked pretty much to perfection until LEGO Mexico hit the wrong button and managed to leak it themselves an hour or so early. As we can see from this year, the leaks have been relatively quiet so it may seem that it’s been working although there were still some that pass by like with small retailers. It’s not perfect but LEGO is...

LEGO has gone to their history books and have unearthed something called LEGO Project Hair. Back in 1975, the original LEGO minifigures were released with no arms or facial expressions. The higher ups at LEGO wanted more realistic features on the minifigures. LEGO designer Vittig Hed started up Project Hair in which LEGO would put syntheic hair on minifigures. Unfortunately it didn’t test well in focus groups and it was archived. That is until a few years later when Project Hair was rediscovered during LEGO’s renovation. LEGO was set to work on it again until 1978 rolled around and the LEGO Space theme was introduced. The release pretty much ended any hopes of Project Hair for good and it was never heard about again until today. The post LEGO Project Hair Revealed from Archives appeared first on The Brick Fan. Original linkOriginal author: Allen "Tormentalous" Tran

April is now here and there are a couple of new LEGO sets that are now available on the LEGO Shop. As of right now, the main set released is the LEGO Disney Beauty and the Beast Castle with even more sets sprinkled in during the next few days. It looks like LEGO has delayed the Children’s Day Teddy Bear (40763) gift with purchase set. We were told it would release on the first but it looks like that changed. We still have the Easter Bunny Surprise (40764) which will be available until April 2 with purchases of $75. There’s also Double Insiders points on select sets which will also run until April 2. • Boutique Hotel (10297)• Jazz Club (10312)• Natural History Museum (10326)• Tudor Corner (10350)• LEGO Icons Blacktron Renegade (10355) Disney • Beauty and the Beast Castle (43263) – $279.99 Marvel The Hulk Truck vs. Thanos (76312) –...