LEGO is changing everything… and nothing at all. The LEGO Group has announced it is removing the raised LEGO logo from all elements with studs. But don’t fret—the historic and vital branding isn’t going away completely. Rather than a raised logo, elements will feature a recessed LEGO logo molded into the studs. Old raised logo on the left, new recessed logo on the right. In The Groove In their press release included below, LEGO says that the initiative is primarily based on sustainability efforts rather than cost-cutting factors. The LEGO® Group Launches In The Groove™ Sustainability Initiative BILLUND, Denmark — The LEGO® Group is proud to introduce In The Groove™, a new sustainability initiative designed to reduce plastic use without compromising the beloved LEGO® building experience. As part of its ongoing commitment to environmental responsibility, this effort will gradually replace the raised LEGO® logo on studs with a recessed version, resulting...

