Before there was Max, there was Zack. All was quiet in the early decades of LEGO marketing until a maniac came onto the scene. Zack the LEGO Maniac was the face of much of The LEGO Group’s marketing in the 80s and 90s, namely the face of the US’s club publication: LEGO Mania Magazine. Zack was a human character that was, well, a maniac for LEGO. Zack was the mascot of LEGO Mania Magazine until its rebrand in 2002 as the global LEGO Magazine. For roughly five years there was no representative of the LEGO Club worldwide. However, that would change with one super cool minifigure: Max! Today we’ll be looking at the history of LEGO Max (not to be confused with BrickNerd’s own April Fools initiative) in the LEGO Club magazines, his limited appearances as a physical minifigure, and his long-running series of brickfilms made for LEGO Club TV to...

