In 2021, LEGO released the bold and vibrant 40516 Everyone is Awesome set—a buildable display with rainbow minifigures in the colors of the gay pride and transgender flags to celebrate the LGBTQ+ community. The minifigures were not only a boon to the AFOL community who wanted solid-color figs, but the set was an expression of hope and joy for a group of people who needed to hear it. The set unapologetically sent the message, “Whoever you are and however you identify, you are awesome and welcome in the LEGO community.” It marked a shift. Long seen as a champion of creativity and play, LEGO rarely took public stances on social issues. But with this set, the company visibly aligned itself with values of visibility, diversity, and acceptance. Fans responded with a flood of gratitude, emotion, and pride. I remember tearing up after purchasing the set on opening day, having to drive...



















