The LEGO Group has always been known for high quality customer service. In the rare case when a set is missing a piece, they’ll sent you a replacement. If you break a piece, they’ll send you a replacement. Today in the age of the internet, this process is mostly handled online with typical corporate anonymity. Sure, you can still call customer service and (eventually) speak to a real person that will give their first name. But there was a time when Susan Williams singlehandedly represented consumer services in North America. During the late 1970s to early 1990s, thousands and thousands of parents and children had the experience of receiving a personal reply from Susan. These letters from Susan were so meaningful to some customers that she would occasionally receive Valentine’s cards or Christmas cards from appreciative customers. Some children even carried on a multiyear correspondence with Susan! It was reported that...

