There’s something magical about walking down Fifth Avenue in New York City with a couple of new LEGO sets tucked under your arm. As I made my way from Grand Central through Bryant Park and Times Square to the flagship LEGO Store taking photos of the sets for a bit of a travelogue, I was dumbfounded that curious New Yorkers and tourists alike stopped me to ask, “What are those!?” When I told them they were the brand-new Wicked LEGO sets, I was met with wide eyes and a declaration that “I will certainly have to buy those!” The excitement was palpable—after all, it’s not every day you see a Broadway show immortalized in LEGO form. It felt like I was carrying a piece of Oz somewhere over the rainbow through the (not-quite-yellow brick) streets of Manhattan. This short day in the “Emerald City” was made possible by both LEGO for...

