Today’s guest article comes from fellow AFOL Chris Castagnetto who shares his experience with LEGO at San Diego Comic-Con 2023. SDCC 2023 San Diego Comic-Con, one of the largest fan events in the world, was hosted from July 19th to 23rd. In classic form, LEGO showed up with a collection of fan activations and experiences throughout the weekend for fans of all ages. I’m an AFOL and as such, I am also a huge fan of pop culture. I have been attending Comic-Con since 2002 and have been lucky enough to have been witness to LEGO and their fan experiences and activations over the years—and this year was definitely one of the best. Not only did LEGO host their annual animation panel, but they also hosted activations on the IMDB boat and showed up in a very different way when it comes to their annual LEGO booth presence on the show...

