If you didn’t see the June 2021 LEGO Store Calendar yet, LEGO will be doing a new kind of promotion for the new LEGO Ninjago 10th Anniversary BrickHeadz (40490). Instead of the usual gift-with-purchase, they will be trying out a new purchase-with-purchase promotion for it and in this case, the set will be $10 with a purchase of $85 in Ninjago products, in-store only. I can already see some issues with it. The main thing being the in-store only one. There are still a lot of people who don’t have a LEGO Brand Store or Discovery Center near them and will probably have to resort to the secondary market. There are also those who don’t want to go to a store because of the hassle. Another problem I see with the promotion is mostly for hardcore Ninjago fans who have collected every set. To get it, they’ll have to shell out...
