In not-so breaking-news, something that has flown mostly under the radar of most in the brick-osphere—LEGO has updated their brand identity in partnership with Interbrand. You may now be thinking “What is a brand identity?” and that’s totally fair because it likely won’t have much of an effect on you as seasoned hobbyists already loyal to the brand. A brand identity is a term that collectively describes all of the visual elements that make up a brand. The colours and shapes of advertising, the typefaces chosen for written material, the word-choices used to craft a certain personality or ‘voice’, and of course the logo go into creating a recognizable identity. It was only a few months ago that I brought up the (at-the-time) current brand font and identity with the use of Cera Pro! Is a mere four years too short of a turnaround on a new look for the brand?...

