LEGO Announced as 2026 Global RepTrak 100 Most Reputable Company
It has been announced that The LEGO Group has now been recognized as 2026 Global RepTrak 100 most reputable company. This is the fourth consecutive year that LEGO has been at the top spot and the tenth consecutive year that they have been in the top three.
The LEGO Group ranked most reputable company in the world for the fourth year running
BILLUND, DENMARK, 8 APRIL 2025: The LEGO Group has been recognised as number one in the 2026 Global RepTrak® 100, the annual ranking of the top 100 most reputable companies.
According to RepTrak, the achievement reflects strong performance across all seven drivers of reputation, including product and services, innovation, workplace, conduct, citizenship, leadership and performance.
Chief Executive Officer at the LEGO Group, Niels B. Christiansen, said:
“This recognition goes out to our 34,000 colleagues around the world and makes me incredibly proud. It’s a true result of everyone working as One LEGO® Team, pulling in the same direction every single day.
The dedication, creativity and care of every one of our colleagues continue to build trust in the LEGO brand, delighting tens of millions of fans with fantastic LEGO play experiences – and helping us inspire and develop the builders of tomorrow.”
This is the fourth consecutive year that the LEGO Group has been ranked number one, and the tenth consecutive year the LEGO Group has been ranked in the top three.
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