LEGO SMART Play Only Launching in Six Markets Worldwide

Pre-orders for the LEGO SMART Play Star Wars sets went live yesterday but if you were in certain countries, you aren’t able to place your orders. After the CES 2026 event, we’ve gotten some more information about the LEGO SMART Play system and it was revealed that the sets will only be available on March 1 for six launch markets: United States, United Kingdom, France, Germany, Poland, and Australia. This wasn’t mentioned during CES or at any presentations afterward so that’s very baffling. The following details are LEGO’s statement on why there are only six countries for the launch:

The first LEGO SMART Play sets will be on shelf from 1st March 2026 in our six launch markets: US, UK, France, Germany, Poland and Australia.

It wasn’t launched globally, as LEGO® SMART Play is a major transformative company-wide initiative that spans our entire value chain, from R&D to manufacturing and retail. Owing to the complexities of launching this innovative new platform we’ve phased launch to ensure the best customer experience we can.

While we can’t share more information right now on further market availability, our teams are working really hard to get LEGO SMART Play to fans and builders across the world. Please stay tuned and we’ll share more information as soon as we can.

Note that the countries don’t include LEGO’s home, Denmark, which is more puzzling about a new play system that fans aren’t too keen on already at first look. Of course there’s many other factors that we don’t know about for … Continue

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