LEGO Announces Long-Term Initiatives Supporting Neurodivergent Fans

The LEGO Group has announced some initiatives to support and celebrate neurodivergent fans. Partnering with KultureCity, all LEGO Stores in the US and Canada as well as the LEGO House will have enhanced accessibility for individuals with sensory needs and non-visible disabilities.

LEGO® Entities Continue Drive to Make Play Experiences Accessible to All and Launch New Wave of Long-Term Initiatives to Support And Celebrate Neurodivergent Fans

• Range of long-term initiatives announced to mark the start of Autism Acceptance Month.
• KultureCity®, an organisation dedicated to making venues more inclusive, to certify LEGO® House and LEGO stores.
• LEGO Life Magazine updates following audit by inclusivity experts, Special Networks.
• The LEGO Foundation announces final winners of its Play for All Accelerator programme for innovation specifically supporting neurodivergent children
• Series of videos by autistic creators encourages people to ‘Love the Way They Think’

Billund, Denmark, April 2, 2024: The LEGO Group, LEGO House and the LEGO Foundation today announce a range of long-term initiatives designed to support and celebrate neurodivergent children and adults to mark the start of World Autism Acceptance Month.

Colette Burke, Chief Commercial Officer at the LEGO Group, comments:
“All LEGO® entities are united by our mission to inspire and develop the builders of tomorrow and a belief that the benefits of play are equally critical to all children. This fuels our exploration of how to make the LEGO experience more inclusive and welcoming for everyone.“

“We know the LEGO System in Play is enjoyed by neurodivergent fans of all ages and

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