Building LEGO on First Dates

Today is Valentine’s Day and LEGO has recently released a video showing some strangers going out on their first dates while breaking the ice using the new LEGO Botanical Collection sets. The three couples engage in conversation using the Flower Bouquet (10280) and the Bonsai Tree (10281) that is set in between them. This relieves some of the tension that is inherently set when people go on first dates and it hopefully encourages others to try it when they go on dates.

LEGO has been pushing the LEGO 18+ product strategy a lot since its introduction last year and it has paid off for them as more adults have gotten into building LEGO in recent years. This is evident by the fact that the two sets have been currently out of stock at all retailers after its release last month and are hard pressed to catch any restocks that pop up online.