Earlier this summer, LEGO announced that they will be taking measures to protect their minifigure branding on what you can and cannot do to a minifigure. LEGO legal has released an official statement regarding the practice of customizing LEGO minifigures with 3rd party logos, organization names, and trademarks. Customized LEGO Minifigures with printed 3rd party logos, names of organizations, and trademarks are not allowed. It’s not acceptable to use of the registered Minifigure trademark in combination with 3rd party symbols. The reason for the rule is that a trademark cannot simultaneously serve as an exclusive, representative symbol of two different entities. The ability of the Minifigure to serve as a distinctive LEGO brand symbol is reduced when a Minifigure is also printed with the name, logo, symbol, or other representative indicia of another entity. Left unchallenged, such use by third-party entities could put our rights in the Minifigure at risk and...
