We come to the end of this mini-series on LEGO typography by peering right back to the beginning of the LEGO company to see how the brand image began. The further down in the article, the further back in time we go. In this final installment, you will see how the company found a system in packaging amongst their system of play, as well as a few bonus round entries for good measure, sure to delight the inner child! Folio - 1964 Basic Building Sets Folio is one of those typefaces that you often see but never take notice of. Much in the way of most ‘International Typographic Style’ typefaces, it emphasizes cleanliness, legibility, and objectivity. In this use-case, Folio was used for the set numbers as they were meant to be easy to read but not distracting from the overall box design. The numbers were the information to take notice...

