The LEGO Group has announced a new multi-year partnership with Nike to celebrate creative play and sport while offering new opportunities for children and families worldwide. The partnership activities starts in 2025 and we can expect a series of co-branded products, content, and experiences. The LEGO Group and NIKE, Inc. unite to elevate the power of creative play and sport • The multi-year global partnership connects two of the most beloved and iconic brands to highlight how the power of play shapes lives.• The brands will bring to life the many ways creative play and sport can help kids be the best versions of themselves.• The partnership activity kicks off next year, and could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO bricks with the “Just Do It” spirit of Nike to invite all kids into play and sport.• A recent study by...
