The LEGO Group has announced that they are partnering up with the popular Swedish furniture company IKEA to promote more creative play in the home environment. The press release doesn’t go into detail of what will be happening with this partnership however my guess is that we could see LEGO branded furniture being sold at IKEA. Stay tuned as we expect more information in the near future about the LEGO/IKEA team-up. IKEA AND THE LEGO GROUP IN COLLABORATION TO ENABLE MORE PLAY AND CREATIVITY We know that play is an important part of life and we believe in the power of play. Play lets us be creative, explore, experiment, dream and discover. IKEA and the LEGO Group, join forces to encourage more play. Play is key to develop. And it is an essential part of a better everyday life. Play is so many different things, for so many different people. In...

