Nostalgia is a funny thing, to say the least. It clouds one’s judgment of the past and creates a rose-tinted lens over things that may or may not even be good if viewed with an objective, critical eye. It can also create disdain or prejudice for what is new or does not align with what nostalgia deems as valuable. Many fans of LEGO who grew up in the 80s and 90s want to see Classic Space or early Pirates sets take over shelves again, and licenses like Star Wars or superheroes fall to the wayside completely. Much of the Bionicle community of the 2000s longs for its hay day again. Before CCBS and Hero Factory, and certainly before its revival ended earlier than projected. I was a kid in the mid-to-late 2000s—too young for Bionicle when it was in full stride, but just the right age for a marketing campaign that...








