Introduction This is the first part of what I hope will be a series looking at the history of The LEGO Group from 2000 onwards. On a year-by-year basis, I’ll use a mix of newspapers, annual reports, and other media sources to tell the LEGO story as it was being reported at the time. Today I will focus on the years 2000 and 2001, but before I do, I would like to fast-forward to 2005, when The LEGO Group announced the biggest loss in its history. These upcoming and seismic events nicely set the context for 2000 and 2001—The Ides of March—documenting the years building up to those difficult times. The Height of Financial Distress The LEGO Group’s loss booked in the 2004 Annual Report was the largest in its history. On 2 July 2005, The New York Times reported on The LEGO Group’s devastating financial results stating “competition from abroad,...

